Visual identity creation project.
Romie is a web tool to help independent professionals organize their finances.
The owl is the sovereign bird of the night. For many people it means intelligence, wisdom and knowledge. She has the ability to see through the darkness, being able to see what others do not see. The owl symbolizes reflection, rational and intuitive knowledge.
The green color symbolizes growth, renewal. This color acts as a sign for the renewal of life and its highest vibration reflects the spirit of evolution. For Romie, it symbolizes well what it needs to achieve for its users.
Blue color conveys confidence and reliability. As you handle important (financial) information, it is important to transmit these senses to the users.
The yellow color means light, warmth, relaxation, optimism and joy. Symbolizing money (gold). As Romie handles finances, it helps the user to better associate.