Visual identity, new logo project and website


In this case study I show how a file organization process helped us to decrease development errors and facilitated access among different teams.


I talked to several independent professionals to understand their main needs and what they missed the most. Identifying the various pains of these professionals. Most of these professionals were psychologists.


We selected the main similar products on the market to analyze the patterns and what made sense aligned with the interview notes.


The owl is the sovereign bird of the night.

For many people it means intelligence, wisdom and knowledge.

She has the ability to see through the darkness, being able to see what others do not see.

The owl symbolizes reflection, rational and intuitive knowledge.


The green color symbolizes growth, renewal. This color acts as a sign for the renewal of life and its highest vibration reflects the spirit of evolution. For Romie, it symbolizes well what it needs to achieve for its users.


Blue color conveys confidence and reliability. As you handle important (financial) information, it is important to transmit these senses to the users.


The yellow color means light, warmth, relaxation, optimism and joy. Symbolizing money (gold). As Romie handles finances, it helps the user to better associate.


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