Homer was introduced to the market as a network of real estate partnerships that connected brokers to do joint sales. Over the years, Homer created several solutions to help the realtor, such as credit, documentation assistance, expansion of the real estate portfolio, etc.
Analyzing data from the customer service team and feedbacks from past interviews, we identified that many brokers had no idea that there were several other solutions.
During several qualitative interviews we realized that all solutions delivered value to the broker, they just weren't connecting properly.
• Agents in the network who didn't know about our credit solution
• Agents who entered through credit solution and didn't understand how the partnership network works
To make users understand that in Homer they have the complete environment for them to work independently and that supports all stages of the real estate buying and selling journey.
We look at the major players that our users are also used to using to analyze as a benchmark.
We also look at players in the US market (like Compass, Zillow) because they also treat the market the same way we believe.
We are still constantly analyzing and collecting data.
But we have already managed to analyze the following improvements:
We have also identified that there is a much higher retention of active users who access the education platform
I would like to give a special thanks to my friends and co-creators on the team who worked so hard to make this all happen.
You guys made this possible 💛
• Monica Macedo (Product Manager)
• Pedro Rodrigues (Product Designer)